Privacy Policy

True Path Leads, INC (“True Path Leads,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit information through our affiliate or advertiser applications, or otherwise interact with our services (collectively, the “Services”).

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, do not use our Services.

1. Information We Collect

We may collect or process various categories of personal information from or about you depending on how you interact with our Services. This may include identifiers, information related to your use of the website, demographic and contact information, professional or commercial data, and data obtained from cookies or other tracking technologies.

We collect this information from:

• Information you provide to us directly
• Information collected automatically through your interaction with our Services
• Information provided by third parties, such as our service providers, affiliates, or marketing partners

We retain the information for as long as needed to fulfill the purposes outlined in this Privacy Policy and in accordance with applicable legal requirements.

2. Use of Information

We use your information for business and commercial purposes, including:

• Providing and improving our Services
• Administering affiliate and advertiser accounts
• Performing analytics and market research
• Sending promotional messages
• Fraud prevention and security
• Legal compliance and enforcement
• Facilitating business transfers

3. Sharing and Disclosure of Information

We may share or disclose your information:

• With service providers and vendors who assist in business operations
• With affiliate marketing partners
• With law enforcement or legal entities when required
• With other third parties with your consent or at your direction
• In connection with a merger, acquisition, or sale of assets
• In aggregated or de-identified format

We do not sell your personal information unless you opt-in. You may opt-out of sale by contacting us (see Section 13).

4. Tracking Technologies and Cookies

We use cookies, pixels, and other tracking technologies to enhance your experience, track conversions, and serve relevant advertising. You can manage cookie settings through your browser preferences.

5. Data Security and Retention

We implement commercially reasonable technical, administrative, and physical security measures to protect your personal information. However, no system is completely secure.

We retain information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

6. Your Rights and Choices

For All Users:

• Opt-out of marketing emails
• Adjust browser settings to block cookies

California Residents (CCPA & CPRA):

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

• Know the categories and specific pieces of personal information we collect, use, disclose, and sell
• Request deletion of your personal information
• Opt-out of the sale or sharing of personal information
• Correct inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Receive equal service and price regardless of exercising privacy rights

To submit a request, email us at privacy@truepathleads.com or write to the address in Section 13. We may need to verify your identity before processing your request.

EU Residents (GDPR):

If you are located in the European Economic Area (EEA), we process your personal data in accordance with the General Data Protection Regulation (GDPR). Under GDPR, you have the following rights:

• Right to access your data
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

To exercise your GDPR rights, please email us at support@truepathleads.com. We will respond in accordance with applicable EU law.

Residents of Colorado, Connecticut, Utah, and Virginia:

You have similar rights under applicable state laws and may contact us to exercise them. Verification of identity will be required.

7. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a minor, we will delete it promptly.

8. Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for the content or privacy practices of those sites.

9. Do Not Track Signals

We do not respond to Do Not Track (DNT) signals from web browsers as there is currently no industry consensus on DNT implementation.

10. Shine the Light (California Civil Code Section 1798.83)

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, email us at privacy@truepathleads.com.

11. Modifications to this Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of our Services constitutes your agreement to the revised policy.

12. Authorized Agents

California residents may designate an authorized agent to make requests on their behalf by submitting written permission and verifying their identity.

13. Contact Us

For questions or to exercise your rights under this Privacy Policy, contact us at:

True Path Leads, INC
PO Box 4143
Glendale, CA 91222
Email: support@truepathleads.com